Sequoia Monetary Group, an Akron, Ohio-headquartered registered funding advisor with greater than $15 billion in property beneath administration, has launched a household workplace division, Sequoia Sentinel, to supply extra specialised companies to its ultra-high-net-worth shoppers. Sentinel represents about 55% of the agency’s property and serves shoppers with a minimal of $20 million.
The brand new division can be led by Annie McCauley, government vice chairman and chief shopper expertise officer at Sequoia, and it encompasses 20 advisors specializing in the UHNW house. These advisors will work collaboratively to supply complete companies to this clientele.
Sequoia, which was based in 1991, has a protracted historical past of serving entrepreneurial shoppers all through the lifecycle of their wealth. About 15 years in the past, the agency began to see a whole lot of these entrepreneurial shoppers have monetization occasions that led to vital web price, McCauley stated. So at the moment, the agency began to phase its shoppers and advisors by web price.
That base of shoppers began to construct, as did the agency’s planning- and investment-dedicated sources within the UHNW house. The agency’s acquisitions of Wealthstone Advisors in 2021, multifamily workplace Zeke Capital Advisors in February 2023 and M Capital Advisors final month added to that, she stated.
Sequoia Sentinel will present multi-generational property planning, in addition to funding capabilities aimed on the ultra-wealthy.
“The entire world of investments is a totally completely different panorama for ultra-high-net-worth shoppers, not simply accredited buyers however certified purchasers,” McCauley stated. “And the expectations, the demand that they’ve for various investing, for serving to them consider non-public offers that they supply, or sourcing and introducing non-public offers to them. We actually wanted to construct that staff.”
The Zeke acquisition added a “extremely credentialed” analysis staff and many years of expertise in direct non-public investments, non-public credit score and personal actual property.
“As we’ve grown and scaled, whether or not it’s by means of the Wealthstone acquisition, by means of the M Capital acquisition, by means of the Zeke acquisition, or by means of the numerous natural progress charge that we’ve had on this house, our staff has been capable of specialize and area of interest down extra,” McCauley stated.
After finishing a handful of smaller acquisitions, Sequoia obtained its first minority funding from Kudu Funding Administration in 2020 and adopted up with two massive offers that added round $4 billion in property the following yr. Final October, the agency secured its second minority funding, from Valeas Capital, a San Francisco-based non-public fairness agency that dedicated greater than $200 million in capital. Since 2009, the RIA has achieved 11 offers.
