Could is Nationwide Pores and skin Most cancers Consciousness Month and EltaMD is teaming up with TV host Andy Cohen and the Melanoma Analysis Basis to unfold the phrase about protected solar practices. Sunscreen manufacturers and dermatologists proceed to emphasize the significance of defending your pores and skin from dangerous UV rays (in addition they speed up pores and skin getting older), however nonetheless, there are greater than 5 million circumstances of pores and skin most cancers detected within the U.S. annually.
Cohen took to Instagram as we speak to share a GRWM of his day by day sun-care routine, together with two EltaMD merchandise that we at NewBeauty additionally love. “Do you know that Could is Pores and skin Most cancers Consciousness month?” Cohen says within the video. “I didn’t know both, however pores and skin most cancers could be very private to me. I had a bit brown dot proper there [points just below his bottom lip] for some time that I believed nothing of. My pal Kelly Ripa observed it and stated, ‘You need to get that checked out instantly; it appears like pores and skin most cancers.’ And guess what? She was proper. I had a malignant melanoma, which I had eliminated.”
“It completely modified the best way that I view my pores and skin and defend my pores and skin,” Cohen continues. “So to remind you to consider your pores and skin, I’m partnering with EltaMD on a very cool venture that includes me exhibiting my pores and skin. I can’t imagine I’m doing this. What I’m utilizing are these two merchandise. The primary one is that this UV Clear for the face, and what I like about this one is that it’s acquired a bit little bit of a tint—I really like a tint. The opposite one is for the physique—it’s the mist [the brand-new UV AOX Mist SPF 40]. One in 5 People will get pores and skin most cancers. You’ve gotta defend your pores and skin. I’m so severe about this.”
In line with EltaMD, Cohen’s partnership includes a social marketing campaign that hopes to spark dialog surrounding pores and skin most cancers, whereas additionally informing shoppers concerning the significance of pores and skin checks. “Extra persons are recognized with pores and skin most cancers than all different cancers mixed,” says Hamden, CT dermatologist Mona Gohara, MD. “As a dermatologist, I respect EltaMD transferring the benchmark on this mission by enlisting Andy to unfold this crucial message in a viral vogue, eliciting dialog.”
To assist this initiative, tag a pal within the feedback of Cohen’s IG submit to remind them to put on sunscreen day by day and in addition get a pores and skin test with their derm. For each particular person tagged by way of June 16, EltaMD will donate one bottle of sunscreen to the Melanoma Analysis Basis (as much as $100,000 in worth). Let this be one other reminder to use your SPF day by day.
“Andy Cohen has been a vocal determine on the significance of solar security as a result of his private expertise with melanoma, making him a pure match for this partnership,” says Echo Sandburg, chief model officer of CP Pores and skin Well being Group (EltaMD’s mother or father firm). “His iconic photograph in 1994 was the artistic inspiration behind the marketing campaign. We even engaged Spencer Tunick, the photographer behind the unique shot.”
