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HomeFashionAura Blockchain Consortium Names Romain Carrere Its New CEO – WWD

Aura Blockchain Consortium Names Romain Carrere Its New CEO – WWD


Aura Blockchain Consortium has named Romain Carrere its new chief government officer and basic secretary.

A tech entrepreneur who has suggested Web3 start-ups and luxurious manufacturers on digital methods, Carrere succeeds Daniela Ott, who has been CEO since Aura was established in 2021 by founding members LVMH Moët Hennessy Louis Vuitton, Prada Group, Compagnie Financière Richemont’s Cartier model, Diesel guardian OTB Group and Mercedes-Benz Group.

Affiliate members together with H.Moser & Cie. and Maison Margiela.

Ott’s subsequent transfer couldn’t instantly be discovered.

In an announcement, Prada government and Aura chairman Lorenzo Bertelli thanked Ott for 2 “very profitable” years main Geneva-based Aura. “We’re grateful to Daniela, who has set a stable basis that allows us all to face this subsequent thrilling chapter and cross the baton to Romain,” he stated.

Bertelli, whose title at Prada is group advertising director and head of company social accountability, added that Carrere “brings invaluable expertise that may assist steer the consortium into a brand new strategic section and fulfill our imaginative and prescient on a world scale.”

Aura promotes using a single blockchain resolution open to all luxurious manufacturers worldwide to assist shoppers hint the provenance and authenticity of luxurious items. It gives a various vary of options to greater than 25 member manufacturers, together with NFTs and a Multi-Token Minter.

Aura highlighted Carrere’s involvement in numerous delegations, together with representing French entrepreneurs on the G20 delegation in Tokyo, demonstrating “his dedication to advancing the worldwide tech ecosystem.”

Carrere has a grasp’s diploma from ESCP Enterprise College and a bachelor’s diploma from Bentley College.

He stated he joins Aura at “a crucial turning level, as we scale the platform and our options globally. This visionary and distinctive consortium holds a particular place within the business, gathered across the improvement of a really collaborative idea.”

Earlier than becoming a member of Aura, Ott was CEO of lodge group Eden Being, a part of the Oetker Luxurious Lodge Assortment, for 3 years earlier than founding Agape Technique Consulting in 2019. She might be finest recognized for her lengthy profession at Kering, the place she had been CEO of the Tomas Maier style home, chief working officer of the French group’s luxurious division, and a director of technique at its Gucci and Balenciaga manufacturers.

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