Platforms Novia and Wealthtime have unified beneath a single group model as Wealthtime as a part of the ultimate stage of a group-wide merger of the companies by their new proprietor, the non-public fairness group Anacap.
AnaCap Monetary Companions purchased the Novia platform in 2021 so as to add to its current Wealthtime platform.
The Novia rebrand to Wealthtime comes some months after the former Wealthtime platform underwent a rebrand to Wealthtime Choose. That was undertaken in July give the change loads of time to mattress in earlier than the Novia change, which took impact from mid-September for patrons and early November for advisers.
Customers are actually directed to a brand new Wealthtime web site to entry each Wealthtime and Wealthtime Choose platforms.
The 2 platforms, which can proceed to function as distinct propositions, will meet completely different worth, funding and performance necessities to service the wants of their respective buyer segments.
Service and know-how are key areas of funding for the group, mentioned chief government Patrick Mill. “We introduced our intention to convey the 2 companies collectively beneath the one Wealthtime model final 12 months as a key ingredient of our subsequent stage of progress, he mentioned.
“The rebrand and redesign of each platforms builds on the numerous enhancements we’re making to the enterprise, together with our ongoing funding in know-how and the dedication to make continuous enhancements to service throughout each platforms.
“All of those are designed to make sure we offer the perfect proposition and outcomes for years to return for all our clients.”
Personal fairness agency AnaCap Monetary Companions owns Wealthtime, Wealthtime Choose and Copia Capital.
Mixed, the platforms have greater than £11bn of pension and funding property beneath administration (AUA) and greater than 76,000 shoppers (as of 30 September). AUA is break up £8.6bn and £2.4bn between Wealthtime and Wealthtime Choose respectively.