Proof that at present’s magnificence is nothing with out branding, this new ‘sluggish magnificence’ make-up launch caught my eye. It’s uncommon that I’m tempted to purchase stuff on Instagram, however this one simply hit the spot. Fara Homidi is an NYC make-up artist whose model Fara Homidi Magnificence sits within the Westman Atelier and La Bouche Rouge bracket of ‘clear’ merchandise, superior textures, basic ‘suits-all’ colors and luxe packaging with an anti-hype really feel.
There are just a few merchandise (for now) and the images, casting and wonder styling are very good, when you like that sexy-minimal Self-Service aesthetic. (Clearly, I do.)
The Important Lip Compacts* are the hero product (somebody known as them ‘make-up macarons’), like little palm sized delicacies containing half-balm-half-colour to slide in your pocket or purse. Homidi began her profession on the Prescriptives counter and sees merchandise that mix prep with end in a single ‘system’ as the following evolution of cosmetics. The formulations look and sound stunning and their Instagram is beautiful. Contemplate me influenced.
Fara Homidi Magnificence is at present out there instantly from farahomidi.com or from Violet Gray* and Dover Avenue Parfums Market. Plans are afoot to launch within the UK later within the 12 months, so watch this area.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zoe Ghertner and Hanna Tveite for Fara Homidi Magnificence
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here
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