WWD has discovered that Rebecca Mason has taken on the position of senior vp, international model picture at Tom Ford, which was based by the namesake designer in 2005, and is wholly-owned by the Estée Lauder Corporations.
Each Cigognini and Mason joined the corporate late final month, and can work intently “to make sure model picture and communications are constant and cohesive throughout all verticals of the worldwide luxurious home together with style, magnificence and eyewear,” in response to the homeowners.
Cigognini has 20 years of worldwide luxurious advertising and communications expertise, and was most just lately chief advertising officer at Alexander McQueen, a task he left earlier this 12 months.
At McQueen he labored intently with the corporate’s administration and with the artistic director Sarah Burton, who’s leaving the corporate later this 12 months.
Throughout his time on the Kering-owned home, Cigognini was instrumental in setting the advertising and communications technique. He oversaw a raft of worldwide retailer openings and helped lead McQueen into the round financial system through a parternship with Vestiaire Collective.
Up to now he has held management roles in advertising and communications at firms together with Bottega Veneta, Dolce & Gabbana, and Bulgari.
At Tom Ford, Cigognini will oversee model fairness, strategic communications, paid, owned and earned media, expertise and model voice, for all classes. He’ll report back to Guillaume Jesel, president and chief government officer of Tom Ford, and Lelio Gavazza, chief government officer of Tom Ford Style.
“Paolo is a world-class, strategic communications chief with distinctive expertise working with artistic administrators in style,” mentioned Gavazza. “He has deep experience in driving luxurious aspiration and elevating model fairness to ship enterprise outcomes.”
Mason joins from Condé Nast, the place she spent greater than 15 years, most just lately as vp of worldwide artistic for Condé Nast Industrial Inventive. She is going to oversee the model picture for all classes and report back to Jesel and Peter Hawkings, the model’s artistic director.
Jesel mentioned Mason’s “confirmed experience will be sure that the model picture of Tom Ford continues to ship visually arresting, daring ideas” that showcase the model’s imaginative and prescient of contemporary glamour.