Women as insurance decision-makers
Women as insurance decision-makers They hold significant financial power as household breadwinners and business owners globally. Did you know that? women are also key decision-makers for insurance purchases, but are often not visible as a target purchaser for many insurance products. This matters, since Swiss Re-commissioned research shows that women have different behavioural preferences to men. Insurers that understand women’s behavioural differences are better positioned to serve them as customers. This may mean adapting insurance value […]
Life Insurance for women: 10 things to know about it
Life Insurance for women: 10 things to know about it Women: It’s time for you to close the gender gap in life insurance ownership. Just 47% of women have life insurance coverage versus 58% of men, according to the 2021 Insurance Barometer Study by Life Happens and LIMRA, insurance industry groups. Yet women are just as likely to need life insurance as men. “It’s important for women to realize the contribution they make to their […]