amika, the Brooklyn-based, B Corp-certified hair care model, is happy to announce its second yr of partnership with Magnificence Adjustments Lives, a non-profit group devoted to empowering and equipping the following era of magnificence professionals, to proceed its “Pal to Hair” scholarship program—donating scholarships to BIPOC and LGBTQIA+ aspiring hair stylists and sweetness professionals.
Following the success of its inaugural “Pal to Hair” scholarship program, the 2024 program will award eight college students with a full-ride scholarship (as much as $20,000 per winner) to cosmetology college. The model launched this program with funding $100,000 value of partial and full-ride scholarships to aspiring hair stylists and sweetness professionals in 2023, however will increase its efforts with a dedication of as much as $160,000 in 2024, overlaying full tuition to all recipients. The second yr of the “Pal to Hair” scholarship, launched on March 1, makes amika the primary model to supply a full-ride cosmetology college scholarship via Magnificence Adjustments Lives.
“As a model, we try to domesticate a office the place all hair and people are actually welcome. Having grown up in salons, we all know how essential stylists are in fulfilling this imaginative and prescient — they’re our confidantes and our neighborhood. We’re thrilled to be supporting the way forward for our trade via the second yr of our ‘Pal to Hair’ stylist scholarship program,” mentioned Chelsea Riggs, amika CEO. “In 2024, we’ll be deepening our affect by not solely rising the funding of our program to supply full journey scholarships, but additionally doubling down on relationship constructing with our winners and alternatives to combine them into our extremely engaged stylist neighborhood.”
amika’s continued success is largely attributed to the stylist and salon neighborhood that consider within the model’s ethos and have belief within the merchandise’ efficiency. As a part of its longstanding dedication to professionals, amika not too long ago launched Stylist Collective, a workforce of visionary hairstylists to signify amika’s artistry and training program, in addition to launched its first salon-only smoothing service, professional clean over frizz-fighting remedy. To additional affirm its assist for salon professionals, in 2024, amika will enhance its funding in salon training, host a number of skilled training occasions and extra.
“We’re ecstatic to be coming into our second yr of partnership with amika. To have them not solely acknowledge the potential in our trade, however to assist the following era is so highly effective,” mentioned Lynelle Lynch, Co-Founder and President of Magnificence Adjustments Lives. ”This yr, they’re elevating the stakes and providing the first-ever full-ride cosmetology scholarship via Magnificence Adjustments Lives. We’re proud to accomplice with amika and are excited to see the affect we will make collectively.”
For extra details about amika’s DEI & Giving Again partnerships with Magnificence Adjustments Lives, please go to loveamika.com/pages/giving-back.