ISTANBUL — Sitting on the crossroads of Europe and Asia, Turkey has impressed each creation and commerce for hundreds of years. The nation’s high luxurious style and way of life division retailer Beymen is celebrating that wealthy heritage throughout its personal 50th anniversary celebrations, which started final week in Istanbul.
“We determined to do one thing completely different to rejoice our fiftieth anniversary by trying into the five hundred years of historical past of luxurious in these lands and take that into current day with a worldwide eye,” stated Elif Çapçi, chief government officer of Beymen. “The exhibition is a celebration of Beymen’s 50th anniversary but in addition a tribute to Istanbul’s centuries-old multicultural heritage.”
The undertaking took two years of planning with greater than 100 consultants together with collectors, historians and museum curators, in what Çapçi described as “a serious initiative to dig into the historical past of luxurious.”
The result’s a treasure trove of historic silk embroidered caftans courting again to the 18th century on show alongside the work of up to date designers impressed by the area’s historical past. “We took the historic Anatolian references and shared them with 50 worldwide manufacturers which we now have collaborated with to design particular items for this anniversary. The manufacturers took inspiration and interpreted with their very own DNA,” stated Çapçi.
The exhibition of luxurious clothes, outdated and new, will run till Dec. 15 at Istanbul’s historic 15th century Tophane-i Amire Tradition and Arts Middle. “That is actually an enormous thank-you from Beymen to our clients, to the Turkish public,” added Çapçı.
Pierpaolo Piccioli, inventive director of Valentino, created a Valentino pink, 13-foot lengthy maxi cape and robe with tulip embroidery. “I interpreted my homage to Beymen’s half century as a present and a dialogue. I took the most effective of my Valentino up to date and historic situation — volumes, feathers, textures, shade, id — and adorned it with a Turkish romantic image, the tulips. These two tulips are identical to two lovers chasing one another on the Bosphorus,” he stated.
Olivier Rousteing created a particular assortment of Turkish-inspired items for Balmain on show on the exhibition. “My staff and I channeled the famend splendor of the best Ottoman artisans, with Turkey’s wealthy heritage mirrored on this capsule’s unimaginable materials, beads, jewels and embroideries,” he stated. These elaborations, that includes the exact Parisian tailoring, sharp cuts and the volumes for which Balmain is understood, resulted in a show-stopping go well with, a middle level of the exhibition.
Turkish sisters Ayse and Ece Ege of Paris-based Cube Kayek stated being part of the exhibition was very significant for them. “Being from right here, we now have at all times appreciated the worth of the fingers, of labor finished by fingers. We have now at all times believed it. I’m consistently impressed by the heritage of the land.”
Though they didn’t launch of their native Turkey, Beymen was their first shopper. “They bought our whole first assortment of poplin shirts in 1994. They have been our first shopper and we’re nonetheless right here at present,” stated Ece Ege.
Except for the exhibition, the celebration contains the publication of a guide, “Golden Opulence,” written by Laurence Benaïm and revealed by Assouline, in addition to a forthcoming documentary highlighting the significance and worth of Turkey’s ultural heritage in style and design.
As Beymen seems forward on its 50th anniversary, Çapçi stated the main target is constant to strengthen its place available in the market. “The business is altering so much. We have now to remain forward of the change, preserve inspiring. Beymen stands for a sure lifestyle, high quality, of consideration to element. We have now at all times been a bridge between Turkey and world style. We have now a market share of 40 % in luxurious style in Turkey. And for greater than 1,000 manufacturers, we signify them completely” in Turkey.
Thirty % of the retailer’s enterprise is now on-line, she added, and the intention is to proceed to strengthen that.
The corporate was acquired by Qatar-based Mayhoola for Funding LLC in 2019 and presently operates 20 shops throughout Turkey and one in Cairo. Nonetheless, in line with Çapçi, they aren’t worldwide enlargement exterior of the nation. “We’re profitable as a result of we’re very targeted.
“Typically when you will have very heavy points and agenda on the earth, individuals might not really feel speaking about luxurious as being as related. However that is actually intertwined with tradition and historical past. We sense the multifaceted, unifying and enriching energy of style, artwork, and tradition extra strongly at present than ever. It’s a supply of super delight to know that our nation’s unmatched cultural heritage will proceed to encourage luxurious style and design world wide,” stated Çapçi.
The exhibition, she stated, will go to different main style capitals after Istanbul.
