L.A.-based informal Americana model The Nice, based in 2015 by designers Emily Present and Meritt Elliot, is releasing a Birkenstock collaboration.
Accessible Wednesday in any respect six of their retail shops, and Thursday on their thisisthegreat.com web site, the collaboration options hand-painted, personalized Boston clogs in two paint-splattered colours and Arizona sandals in three paint-splattered colours.
“The model has been woven into my life since rising up in Northern California, the place our household custom concerned an annual go to to the native mom-and-pop Birkenstock store,” mentioned Present.
“We’ve been good buddies with Emily and Meritt for years. Their philosophy at The Nice naturally connects with the Birkenstock perspective of being comfy and loving what you costume in, no matter the place you’re going. It’s a pleasure to see our lifelong followers put their splash on these distinctive types,” mentioned David Kahan, president, Birkenstock Americas, in a press release.
Along with the limited-edition footwear, the model may even introduce a curated collection of its American-made knits that includes the identical hand-painted aesthetic, together with vintage-inspired sweatpants, pocket Ts, and school sweatshirts. Costs vary from $285 for the Arizona and go as much as $325 for the Boston, whereas the painted attire ranges from $135 to $225.
“From fading to mending to color splatters, we love discovering classic treasures which have character and traces of wear and tear. We needed our design for these Birkenstock to echo that very same sentiment, giving every bit a wonderfully imperfect paint splatter print that appears cherished, lived-in, and stuffed with tales to inform,” mentioned Elliot, including, “From the beginning of The Nice, these iconic types have been a part of our campaigns and shoots yr after yr. They embody the informal, relaxed and easy aesthetic we crave — a defining expression of our core identification.”
That is the primary chapter of an ongoing collaboration between the 2 manufacturers; a second drop will are available early spring.