Desi Perkins could have gotten massive on-line — however she’s taking her enterprise offline, to Nordstrom, IRL.
Perkins launched her sunglass model Dezi Eyewear on the top of the COVID-19 pandemic, and has been in a position to maintain development by means of constant product launches. Now, she’s embarking on a brand new retail technique and rolling the merchandise out to Nordstrom because the model’s first retail companion.
The transfer marks Dezi Eyewear’s entry into wholesale after working as a direct-to-consumer firm for greater than three years.
“Nordstrom actually acknowledges the distinctive house that eyewear occupies available in the market,” Perkins stated. “We provide modern design paired with actually nice supplies at an inexpensive worth level. The one factor that I feel we’ve got in frequent is simply our dedication to high quality and elegance, and I’ve at all times actually wished to offer my supporters a spot to strive the sun shades on. That’s such an vital factor to see how they give the impression of being on and that’s one thing that with DTC was form of troublesome to do, so Nordstrom is simply probably the greatest companions to do this with.”
Dezi Eyewear is now obtainable at 20 Nordstrom areas and the retailer’s web site. Perkins named a few of her bestsellers as Gato, a modern-day cat-eye type; Swap, an oblong type, and Cuffed, a boxy type embellished with gold accents. Costs vary from $75 to $95.
Types from Dezi Eyewear.
Courtesy of Dezi Eyewear
The Nordstrom partnership comes at a time of development for Dezi Eyewear. In accordance with the founder, the model has seen a forty five p.c year-over-year gross sales development that she stated is led by month-to-month product launches. With the Nordstrom partnership, the model is anticipating greater than $1 million in first-year gross sales by means of the retailer.
Perkins credit a lot of the model’s development to her loyal follower base, which she’s cultivated all through her 10-year profession on social media. The influencer has 4.4 million followers on Instagram and three.2 million subscribers on YouTube. Perkins famous that earlier than launching Dezi Eyewear, the model’s Instagram web page garnered 300,000 followers simply by means of her personal follower base.
“I’ve grown a very loyal fan base who’ve constructed friendships with me and we’ve got actually gone by means of so many phases of life,” she stated. “It’s simply a kind of relationships the place when your buddy tells you they acquired this cute new bag or this outfit and so they simply advocate it to you. I feel that’s form of the friendship that I’ve had with my supporters for a very very long time. So, not solely do they love my style sense and my suggestions — whether or not it’s skincare or make-up or no matter — however I’ve constructed actually good belief throughout the group with them.”
After launching Dezi Eyewear, Perkins debuted Dezi Pores and skin the next yr. Perkins defined that the manufacturers’ clients have 70 p.c crossover.
Perkins teased future style collaborations, however stated she doesn’t have any rapid plans to broaden her traces into new classes.
