Tuesday, March 5, 2024


The sweetness {industry} is filled with buzzwords which are arduous to outline or confirm. On social media, I see plenty of “pure” and “naturally-derived,” for starters. What precisely does that imply? There is no such thing as a official definition. These buzzwords can vary from obscure—wildcrafted, clear, inexperienced, anti-aging—to trend-driven, like “glass hair” or “cloudless pores and skin,” to broad classes of components, like adaptogens and CBD. 

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Whereas plenty of these phrases are complicated and never clearly outlined, one which could be very straightforward to explain is vegan. It merely means “not containing or using animal merchandise.” In order that must be the top of that, proper? Nicely, type of. This definition hasn’t stopped folks from utilizing the vegan label in probably deceptive methods everywhere in the magnificence world.

Currently I’ve seen a pattern on Instagram: individuals are equating the phrase “vegan” with “unhazardous” or “inexperienced” in relation to magnificence merchandise and cosmetics. That is, in fact, not the case. Stating {that a} skincare product is vegan is nice data, nevertheless it doesn’t inherently imply that that product is safer, cleaner, or greener than another on the market. In any case, petroleum and cigarettes are vegan, and neither of these is one thing we wish on or in our our bodies. Vegan doesn’t equal protected, non-toxic, pure, natural, or inexperienced; you need to do some extra homework to know what’s going in your pores and skin. 


So how will we unravel this false impression that labeling a product “vegan” in some way identifies it as more healthy? First, we are going to say that we fully respect and admire those that determine to stay to a vegan weight-reduction plan or a vegan skincare routine. However, for these of you who select to make use of choose, consciously-sourced animal merchandise, there are some unbelievable, non-vegan merchandise which are additionally healthful and wholesome.

Listed below are a few of the commonest components inexperienced magnificence firms and types like ours will use that make a few of their merchandise not vegan:


Milk or condensed/powdered milk
Buttermilk powder

For instance, we see the worth of sure animal-derived components in just a few of our merchandise at Osmia, after they’re sourced consciously and deliberately. Whereas all of our merchandise are all the time cruelty-free, we’ve discovered that honey, beeswax, sure milks, and lanolin will be extremely useful for sure skin-types and situations. We supply these components very fastidiously: we solely use suppliers who deal with the animals with kindness and respect, perceive that with out wholesome bee communities the planet will endure terribly, and are clear about their practices. We use a bunny emblem on every product web page of our web site to point out which gadgets are ‘cruelty-free and vegan’ and that are simply ‘cruelty-free’. It’s additionally indicated on each product’s packaging, and our full components lists are on the web site and packaging as properly. Whether or not your foremost concern is discovering vegan merchandise or ensuring your merchandise are non-toxic, studying to learn labels must be your prime precedence— data is energy, proper?

Whereas we’re debunking phrases used within the magnificence {industry}, what’s the most popular time period for protected, wholesome, acutely aware magnificence manufacturers like Osmia? How will we describe this magnificence motion? I went straight to my favourite professional, Osmia founder, Dr. Sarah Villafranco, to get her take!

“I like inexperienced magnificence essentially the most, nevertheless it’s beginning to really feel outdated. It feels constructive, and there will not be that many manufacturers which are really inexperienced. Clear magnificence is commonly misused, however definitely applies to Osmia, even utilizing the very best requirements for ‘clear’. Non-toxic isn’t fairly correct as a result of even lavender is a toxin if taken within the improper dose. I do not assume there’s an ideal phrase to explain a model like ours—not but, anyway.”

The widely-accepted considering within the {industry} is that “inexperienced” magnificence identifies a model’s consciousness in decision-making, round each facet of the product, from packaging to sourcing to producing to advertising and marketing. Since there isn’t any set governing physique that labels merchandise as being inexperienced or not inexperienced, and, in fact, there are additionally shades of inexperienced, it’s finally as much as the patron to get educated and determine what’s essential to her/him when buying a product. Actually, discovering manufacturers you belief could also be a very powerful step in your inexperienced magnificence journey.


Now that we’ve acquired our terminology settled, listed here are some examples of merchandise we love from just a few fellow inexperienced magnificence manufacturers. We’ve picked one vegan and one non-vegan product from every line.


We LOVE this model, and we’re not alone. Their vegan Nudist Multi-Use Colour Duo provides you two nice colours for brightening up your face and doing a little bit delicate contouring. They arrive in a single cute package deal at a really inexpensive worth. Their award-winning mascara continues to be inexperienced, however not vegan, because it accommodates beeswax.



The Steadiness Shampoo and Conditioner are vegan hair care at its greatest. They scent wonderful, go away your hair mushy and glossy, and work successfully to deal with most scalp situations. And, whereas we like Josh’s Important Balm Cream, it’s not for vegans, as a result of it accommodates nourishing honey!




HAN stands for Wholesome And Pure, and the model is each in spades. Their concealer is freed from silicone and dimethicone and is available in 5 shades. It may be used to brighten the pores and skin underneath your eyes or to cowl spots and blemishes, all whereas soothing the pores and skin with argan oil, shea butter, and Vitamin E. We additionally love HAN’s lip gloss, nevertheless it’s solely vegetarian, not vegan, because it accommodates beeswax.

Final however not least

Here’s a listing of Osmia’s cruelty-free, non-vegan merchandise, and the aim of the non-vegan ingredient in every product:

  • Detox Exfoliating Masks accommodates honey, which serves to nourish the pores and skin and counteract the possibly drying impact of charcoal powder within the masks.
  • Lip Physician accommodates beeswax, which helps the product keep in your lips and offers a light barrier perform for moisture retention.
  • Lip Restore accommodates lanolin, honey, and beeswax. The lanolin and beeswax function a robust barrier to water loss, and manuka honey is antibacterial, anti-inflammatory, and hygroscopic, that means that it attracts moisture to the pores and skin.
  • Pumpkin Facial Cleaning soap has honey to moisturize the pores and skin alongside the mild brightening results of natural pumpkin puree and tomato paste.
  • Lavender Pine Cleaning soap makes use of buttermilk powder to extend the exfoliating energy of the bar with lactic acid, along with the pink sandalwood powder that gives the scrumptious scrubby texture.
  • Oh So Cleaning soap additionally has buttermilk powder, which will be soothing to eczema and different dry, flaky pores and skin situations.


It’s unlikely that we’ll ever have industry-wide guidelines for what will be thought-about “inexperienced” or “pure” anytime quickly, however figuring out if one thing is vegan or not is already completely clear. You may simply should know learn how to search for it your self, and, when you’re at it, it by no means hurts to know what else is in your favourite merchandise and why. Don’t be afraid to ask questions! I all the time discover if alarming if I can’t discover the ingredient listing on a product’s packaging or on a model’s web site—by no means an important signal. And, if the model received’t reply questions on social media or on-line, that’s additionally not preferrred.

Transparency is what empowers shoppers, and if a model doesn’t need you to really feel empowered, properly, as they are saying, there are different fish within the sea, er, different manufacturers on the web, reasonably! Search for those who readily inform you what’s within the product, why they like that exact ingredient for its objective, and bonus factors if they’ll inform you precisely the place an ingredient comes from! Should you care sufficient about your well being and the planet to need vegan merchandise, you may also wish to know what else is in there!

Right here at Osmia, we promise we’ll all the time be open about what we use and why. And by holding manufacturers accountable for this sort of data, collectively we are going to guarantee safer merchandise, a cleaner earth, and more healthy pores and skin! 

Able to make the leap into inexperienced magnificence?

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With love and transparency from us to you, 







She’s a author, Younger Grownup Fiction writer, and pure magnificence editor. A former youngster actress, she carried out everywhere in the world in theatre, movie, and TV. She spent a number of years in New York writing episodic tv for the net with Emmy-award successful PhoebeTV, and a lifetime writing YA brief tales and performs. 

She holds a B.A. in Movie Research from Wesleyan College, the place she took all of the artistic writing lessons she might discover, together with one which was taught by none aside from Lemony Snicket himself! Her work as a Magnificence Editor/Author will be seen on-line in lots of publications. She lives in Brooklyn along with her husband and two youngsters.



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