MILAN — Luxurious on-line retailer Giglio.com will kick off the vacation promoting season with its new life-style part, the corporate advised WWD.
Along with its high-end vogue and equipment, the Palermo, Sicily-based firm on Monday will start promoting furnishing equipment, designer tableware, high-tech equipment, textiles, books and magazines from manufacturers like Brunello Cucinelli, Versace Dwelling, Etro Dwelling and others.
The retailer mentioned its worldwide buyer base amounted to 145,000 customers on the finish of the primary semester this yr.
In a press release despatched to WWD, Giglio mentioned the life-style division is essential to its bigger development technique. This yr, the corporate launched its new Android and iOS app and signed a partnership with Vestiaire Collective.
The retailer, which is publicly listed on Euronext, a regulated market organized and managed by Borsa Italiana, posted gross sales of 51.1 million euros in 2022, up 35 p.c year-over-year.
“The diversification in direction of house decor is the results of a cautious market evaluation that has revealed how vogue, house decor, and design have synergies and complementarities that focus on a well-defined class of consumers,” mentioned Giglio.com president and chief government officer Giuseppe Giglio, who hails from the household that began the boutique within the Sixties. Underneath Giglio SpA, the Giglio household runs six bodily boutiques in Palermo.
In recent times, peer vogue e-commerce websites have tapped into the potential of interiors: LuisaViaRoma, Ssense, Mytheresa, Web-a-porter and Moda Operandi have all expanded into the house class in recent times.
For Giglio.com, development final yr was achieved throughout geographies and particularly outdoors Europe. The corporate generated 70 p.c of its gross sales overseas, with non-European international locations representing 50 p.c of its complete revenues. The U.S. and the Center East, in addition to Japan and South Korea, are among the many best-performing areas, growing within the double- and triple-digit vary. For example, enterprise within the U.S. jumped 40 p.c, solely partially dented by a contraction in shopper confidence within the final quarter of the yr, whereas South Korea and Taiwan elevated 66 p.c and 80 p.c, respectively.
In 2022, the corporate improved its worldwide consumer expertise, debuting Korean and Japanese variations of its web site. “The Far East is the place our youngest purchasers are concentrated, they’re actual, digital-savvy Gen Z-ers embracing our platform through cellular and app,” Giglio mentioned on the time.
In July 2022, it additionally debuted a Liquid blockchain-based bitcoin used as a token for loyalty packages geared at these geographies.