What impressed you to start out your personal pure magnificence model?
After I arrived in Australia in 1999, there weren’t the clear magnificence manufacturers, like there are at the moment. I could not discover a protected and mild mascara for delicate eyes like mine, subsequently I made a decision to make it myself! And so, the best-selling Pure Almond Mascara was born! This very first Ere Perez product has maintained the very same system for over 22 years!
What did your life appear like previous to Ere Perez?
I used to be born in Mexico, the place my household was all the time concerned in holistic therapies and wellness. My grandpa was a standard medication man and my mom’s love for pure therapeutic has all the time impressed me! I absorbed a lot of their philosophy about pure well being and wellbeing, and our Beetroot Cheek & Lip Tint is nice instance of that. My earliest reminiscences are of her utilizing recent uncooked beetroot as a pure blush – straight to the cheeks!
What Ere Perez product are you most pleased with and why?
Oh, do not make me select!
I all the time like to advocate the Australian Blue Cypress Face Nectar as it is a implausible on a regular basis face oil for all pores and skin varieties, and it helps to awaken even dry delicate pores and skin varieties!
Ere Perez has developed to include values that aren’t solely good to your pores and skin, however extra importantly, good for the earth. I’m pleased with our moral substances and eco-friendly packaging throughout the entire model, nonetheless, our Make-up-Wheel Refill Case is one thing I am extremely pleased with! It is an revolutionary refillable answer on the planet of sustainable magnificence, made out of one single materials – 100% aluminium, with out unrecyclable magnets, hinges, labels, glue, and many others.
What’s been the most important lesson you have learnt in enterprise, and in life?
Within the early days, my largest problem was educating magnificence shoppers concerning the pores and skin advantages of swapping out undesirable substances, to pure formulation. These days the most important wrestle is to create skincare and make-up, consciously. The sweetness trade contributes to a lot of our Earth’s waste, and as Inventive Director I really feel a duty to make sure our merchandise are guilt-free. Made with our surroundings in thoughts, utilising ethically sourced substances and recyclable packaging, even when it means saying goodbye to a product (or an concept) we like!
What does a typical day appear like for you?
I like to start out my day with a inexperienced juice, and take the time to plan out the day forward. After dropping my three children off to highschool, I prefer to benefit from dwelling by the ocean and go for a calming swim. Apply a fast make-up look within the automobile earlier than heading to our head workplace in Bondi for any hands-on discussions. I’ve a wonderful family-friendly Mexican restaurant, Mami’s near the workplace the place I cut up my time and my creativity. Then like all of us with busy lives, my husband and I juggle the children, the standard night routines and benefit from any quiet moments collectively earlier than mattress.
What’s your high magnificence or wellness hack?
To assist enhance my immunity I like to cook dinner with garlic and onion when doable! Plus, there’s little or no lemon water cannot repair in our family!
It is no secret that I really like a multitasking product, particularly utilizing a product for greater than it is marketed to do. For instance, I double up my Almond Forehead Pencil as a cream contour. I merely draw a line the place I might usually apply bronzer and mix! It is creamy sufficient to buff simply into the pores and skin and the right matte brown shade for my pores and skin.
The place to subsequent for Ere Perez?
Hold your eyes peeled for water-less merchandise!
As Ere Perez grows, we’re actually honing our less-is-more philosophy. We’re dedicated to contributing to a wholesome planet, creating revolutionary pure magnificence merchandise, and persevering with to be leaders in sustainable and clear magnificence on the within, and outdoors of our merchandise.
Browse the gorgeous Ere Perez vary, right here!
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