For those who’re a magnificence fanatic with a watch for budget-friendly gems, Jen Reed might be a well-recognized identify. The influencer, procuring knowledgeable (you might need caught her on Good Morning America), and the visionary behind The Sister Studio and Life in Lilac, Reed brings a breath of contemporary air to the net scene.
What units her aside is her authenticity—she constructed her huge following by curating and sharing accessible finds at a time when opulent luxuries dominated the business. “I simply began sharing objects that I discovered, beloved, and will truly afford, and began rising the neighborhood that I’ve right now,” she shares.
Now, a decade later with over 1,000,000 Instagram followers, Reed’s unwavering dedication to her neighborhood and her knack for sourcing high quality, budget-friendly merchandise stay on the forefront. Forward, Reed gives insights into increasing her following, her prime must-have Amazon product, and the newest favorites which have captured her consideration.
Did you ever suppose The Sister Studio would develop into what it has?
“Positively not! There isn’t a day that goes by that I don’t really feel extremely, extremely grateful for the neighborhood of ladies that now we have at The Sister Studio. I really feel so grateful that individuals have chosen to hang around with me on the web daily for the final a number of years! On the finish of the day, their belief and my integrity are the whole lot to me, and I present up for my Instagram followers the identical approach I present up for my buddies. The identical subjects, merchandise, and garments that I’m sharing with my mother, my girlfriends, my sisters are the identical issues I’m sharing with my viewers on-line. They’re really my on-line household and I really feel so grateful for that!”
What impressed Life in Lilac?
“The neighborhood that I’ve constructed over time at The Sister Studio really means the world to me, and I wished to discover a method to deepen that connection exterior of a telephone display. Life in Lilac was born out of that want. I wished to have the ability to create merchandise that my neighborhood may use of their on a regular basis life and really take pleasure in—not simply because the scents odor superb, (although they actually do!) however as a result of they’re made to symbolize what they are saying on the packaging.
I need my viewers and anybody lighting a Life in Lilac candle to really really feel fantastic, worthy, and welcome, which is why I created our signature scents with these precise names. I could be biased, however I really imagine the care and dedication we put into our merchandise is unmatched. I hope that everybody feels this after they open their Life in Lilac bundle and lightweight one in every of our candles of their house.”
You check so many magnificence merchandise, many from Amazon. For those who may advocate ONE Amazon product everybody ought to attempt, what would it not be and why?
“Oh my goodness it is a laborious query! One merchandise over anything is hard. A product that I’ve used and beloved for years is that this curling iron. It holds a curl higher than anything I’ve tried, has an additional lengthy barrel so it really works simply for any hair size, and at below $30, it’s unattainable to beat for me. Completely 10/10!”
What’s your newest magnificence discovery you possibly can’t get sufficient of?
“In the intervening time, I’m going to should go along with this facial brush. I exploit it each single time I wash my face, I journey with it, it’s a key a part of my skin-care routine. I do know most brushes like this could value nicely over $100, so when I discovered this, I used to be so enthusiastic about an efficient and inexpensive possibility! Extremely, extremely advocate!”
What’s your number-one tip for wholesome pores and skin?
“I really like chemical exfoliant, and it’s made all of the distinction in my pores and skin. AHA, BHA, you identify it—these merchandise encourage cell turnover, tighten pores, assist even pores and skin tone, and even assist with positive traces. Whether or not you’re utilizing a mild or extra concentrated model, I can’t advocate resurfacing merchandise sufficient, particularly for these of us who’re making an attempt to look extra glowing and youthful (who isn’t?). I personally love each the resurfacing pads from Elemis and the Paula’s Alternative BHA, however whatever the particular product that works finest for you, I extremely extremely advocate a chemical exfoliant.”