Famous person sisters Venus and Serena Williams aren’t simply in-sync on the tennis courtroom, they’re additionally fiercely loyal to one another with regards to actual life—and defending any unfavorable remarks that could be thrown their means.
“Serena has been by way of rather a lot due to her physique,” Venus shared final week at New York’s Nike headquarters. The tennis icon was a part of a panel celebrating the launch of Dove’s new partnership with Nike, the Physique Assured Sport teaching program. “And her physique is a chiseled, god-made physique—the craziest physique to hit planet Earth!”
Co-developed by the 2 manufacturers over the course of two years and in partnership with world-renowned specialists—together with the Centre for Look Analysis and the Tucker Middle for Analysis on Ladies & Ladies in Sport—the marketing campaign addresses new findings on how the sports activities surroundings impacts women’ physique confidence and shallowness.
One startling stat: Within the U.S., 48 % of women who drop out of sports activities had been advised they don’t have the appropriate physique, whereas 56 % had been objectified or judged on their bodily look.
Working in partnership with Dove, the tennis champion and entrepreneur burdened the message on a much bigger scale as effectively: “In sports activities, women usually face an incredible quantity of strain—not simply round efficiency and skills, but additionally due to unrealistic expectations round their appearances. I’m excited to be working with Dove on this initiative to assist nurture women’ self-belief and confidence, foster a optimistic surroundings, and shift the dialog from look to functionality. Our shared objective is to make sports activities a extra inclusive, welcoming area for women in all places.”
William was additionally fast to credit score her mother for serving to instill confidence in her personal profession: “I had robust function fashions in my dad and mom—particularly my mother. She all the time stated, ‘Don’t ever let anybody inform you what to put on.’ The identical went for anybody telling you the way to really feel and the way to suppose; I had an awesome alternative rising as much as embrace that.”
