Who Decides Struggle delivered a spring assortment that confirmed a brand new, elevated path for the label wherein it’s leveraging its tried and true design codes and making use of them to new silhouettes and kinds.
“With this season, you’ll see what we’re identified for, but it surely’s a step in a brand new path for us,” mentioned designer Everard Greatest, who helms the model alongside accomplice Tela D’Amore. “I don’t need to say new path, however we’re rising up and as we’re rising up, we don’t discover ourselves needing to be overly distressed all the time. We’ll nonetheless have that commercially, however we’re exhibiting our hand in numerous issues.”
One side of this new path is the introduction of extra female kinds. The designers defined the model has at all times been unisex; nonetheless, it’s sometimes leaned extra towards a masculine aesthetic.
Key female items have been a sequence of corsets, elegantly draped clothes and miniskirts that embodied the coolness and concrete vibe of the model whereas exhibiting an evolution its design codes.
“It’s taking our design codes and making use of it to girls,” D’Amore mentioned. “There’s been such an natural viewers of individuals supporting. It’s time that we truly transition into that [womenswear] world and actually create one thing that’s tailor-made only for girls.”
The model additionally developed its denim and signature stained glass window motif, exhibiting items like distressed denim embellished with rhinestones or laces and tailor-made items that includes silver {hardware} designed within the window form.
Greatest defined the gathering was impressed by his father’s tailor store that he grew up in, which translated via an array of tailor-made, streetwear-inspired items.
The designers additionally launched equipment for spring with purses and footwear. The model has beforehand labored with others for equipment, however that is the primary time the kinds are made solely by Who Decides Struggle.
“As a model, the place we’re proper now, it simply really feel prefer it’s time to take that subsequent step and elevate and increase our product choices,” D’Amore mentioned. “That’s actually what we needed to dwelling in on this time as a substitute of extra of the identical.”
