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HomeFashionHydraFacial Launches MyBeautyHealth App and Loyalty Rewards Program – WWD

HydraFacial Launches MyBeautyHealth App and Loyalty Rewards Program – WWD


HydraFacial has launched an app and loyalty program providing shoppers rewards for every therapy they bear.

Referred to as MyBeautyHealth, the app grants new customers 150 loyalty factors upon finishing a pores and skin quiz, and an extra 150 factors for every HydraFacial therapy they obtain, which might be redeemed for $15 off the following one.

“MyBeautyHealth is for everybody — from the first-time glow-seeker to the devoted loyalist getting an everyday, month-to-month HydraFacial therapy,” stated BeautyHealth chief advertising and communications officer Amy Juaristi, including “[the app] offers HydraFacial the chance to attach straight with our neighborhood of passionate shoppers, supporting and interesting them on their pores and skin well being journeys.”

The HydraFacial therapy, which claims to take a gentler method to dermabrasion as a way to cleanse, exfoliate and hydrate the pores and skin, has grown considerably in reputation lately.

In August, BeautyHealth revealed that HydraFacial had change into out there in additional than 90 nations with greater than 30,000 supply methods positioned — double the corporate’s reported 15,000 supply methods throughout greater than 87 nations in February 2021, simply three months earlier than it went public by a SPAC.

Additionally this summer season, the corporate stated it might its develop in-store partnership with Sephora, launching its remedies — which start at $150 — in all the retailer’s Australia shops by the tip of 2023.

Along with increase loyalty factors, shoppers can discover native suppliers, request consultations and obtain customized suggestions by the MyBeautyHealth app.

Final 12 months, BeautyHealth president and chief government officer Andrew Stanleick informed WWD he goals to double the corporate’s internet gross sales by 2025 to the vary of $600 million and $700 million. The corporate, which spans microneedling service SkinStylus and scalp facial Keravive along with its flagship HydraFacial, netted $365.9 million in internet gross sales in 2023.

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