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HELLO! IF YOU LEARNED SOMETHING USEFUL FROM THIS ARTICLE, CONSIDER BUYING ME A BEER!
And should you choose to look at a video of the solutions, see video beneath on my YouTube Channel :
IF YOU WANT TO LEARN MORE ABOUT BUILDING A BRAND ONLINE, ATTEND MY WORKSHOP!
If you don’t choose to take a look at my face and would fairly hearken to audio-only in podcast format, following the podcast on Anchor ( additionally accessible wherever else you hearken to your podcasts! Seek for “The Naina Redhu Expertise”.
The Q&A in textual content format
What’s the one factor that you just’re actually apprehensive about proper now?
My most important income stream / revenue ( virtually 90% of my complete revenue ) used to come back from pictures. Due to COVID19, that revenue stream has dried as much as virtually zero. Fortunately, since I all the time strived for a number of income streams, I had a few different choices to take a look at. I’ve since pivoted to doing extra work within the workshops & consulting house AND I’m additionally being extra aggressive with promoting my work and brooches. However, I’m apprehensive that my Instagram viewers – individuals who adopted me for pictures content material – may go away if I begin posting content material associated to my workshops or consulting. THAT is my largest fear proper now.
I’m a marriage photographer who hasn’t posted on IG since March. How do I begin posting once more? Posting about weddings simply didn’t appear proper … how do I re-approach it now, 4 months later?
In the event you have a look at Instagram as a platform the place you share your work – have you ever stopped working? In the event you haven’t stopped working, I don’t see any motive to cease posting on IG. Be delicate in regards to the caption & talk that you just’re hopeful of issues getting higher. Not as a result of that is one thing folks need to hear however as a result of that is the reality. We’re all hopeful. In the meantime, right here’s a bride & groom who selected to make a brand new starting in these bleak instances, giving hope to all of us. POST NOW! Briefly point out why you stopped, why you’re re-starting & what you’re hoping to do otherwise. ( That’s three content material concepts! )
IF YOU WANT ADVICE CUSTOMIZED TO YOUR BUSINESS OR BRAND, HIRE ME FOR A CONSULTATION
If there are such a lot of stuff you need to do… find out how to zero in on one?
Who says that you must do just one? Attempt every thing and consider what makes you content, what makes you cash, what makes you well-known, what earns you authority, and so on. You received’t know until you do it. Do every thing. Prioritize. Eradicate. In the event you’re spending an excessive amount of time doing X & it’s not getting you what you need ( fame / cash / peace ), then cease and take a look at one thing else.
Within the context of “You aren’t your buyer”, how do you worth your merchandise?
My pricing is predicated on CoDB : Price of Doing Enterprise plus what the market is keen and capable of pay. And naturally #GoalKyaHai aka what am I attempting to do by pricing a sure product / service a selected method. Some parts of pricing are additionally model positioning and signaling. Not all pricing is supposed to generate a sale ASAP. After I say “I’m not my buyer“, my pricing shouldn’t be for me. It isn’t primarily based on whether or not I might purchase the product / service or whether or not I’m ready or keen to pay a specific amount for it. It’s primarily based on whether or not my typical buyer is in a position and keen to pay for the product / service I’m creating / promoting.
What’s the pictures tools that you just use and what’s your workflow?
Nikon D800 or D810 cameras. Nikkor 24-70, 70-200, 14-24 F2.8 lenses and the 85mm f1.4 lens. Nikon SB900 speedlights. Smartphone is the Pixel 3XL. Workflow is SHOOT. EDIT. SHARE. I shoot RAW on the DSLRs, I shoot a LOT, I carry the recordsdata into Adobe Lightroom, I edit, I export and set up after which I add shopper recordsdata and publish the project on my weblog.
Instagram Profile Assessment / Audit : naina.co/instagram
Purchase me a beer : naina.co/beer
Publication : naina.co/e-newsletter
Workshops : naina.co/workshops
Artwork : naina.co/artwork
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What’s #NAINAMAMA? : “Naina’s Monday Ask Me Something”.
Having used the “Ask Me Something” questions field on Instagram Tales over the previous couple of years, I’ve thought of doing it in a extra structured method and I’ve noticed that a whole lot of the questions are repeated. The repetitiveness is comprehensible due to the character of Instagram. Tales are gone after 24 hours and never everybody will get to see them. This isn’t solely a waste of my time, but additionally a lack of info that somebody may discover helpful. I’ve, certainly, thought of saving these tales as “Story Highlights” on my Instagram profile however I don’t like how they eat up beneficial actual property. Somebody visiting my Instagram profile for the primary time, sees my profile photograph, my statistics, my bio after which a complete row of Story Highlights and THEN they get to the true motive they’re prone to have interaction with me : my work. With out the Story Highlights, they’ll see six posts and 1/fifth of one other three. With the Story Highlights they’ll solely see the primary three posts of their entirety, which, to me, is unacceptable.
Each Monday, I’ll put up the Q&A field on my Instagram Tales and try to reply about 5-10 questions. I may also doc these questions on my weblog, just like at the moment’s weblog submit.
Earlier editions of NAINAMAMA on this weblog.
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