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On the core of 100% PURE, it’s not solely in regards to the ‘science of skincare’, or ‘science and care’ – it’s in regards to the science of magnificence. After all, there are pivotal processes, from ingredient sourcing to product packaging, and whereas these are of utmost significance, it comes all the way down to what’s inside the bottle.
We aren’t newcomers to this magnificence commonplace – we are the usual.
As the primary to carry clear magnificence to the market in 1999, we’ve been on a transformative journey in direction of surpassing clear magnificence requirements by means of scientific innovation and revolution. With Dr. Cody Chalker, Ph.D., main analysis and product improvement, you may count on a mix of one of the best of nature with groundbreaking expertise.
From our meticulous ingredient testing course of to our modern lab, our ‘Magnificence Bakery’, the place we develop probably the most efficacious formulation – sit tight as we take you alongside our journey by means of clear and cutting-edge skincare!
The Science of Clear Magnificence Elevated
There’s been a big shift within the magnificence trade, the place many manufacturers are following go well with in direction of clear skincare merchandise. Nevertheless, 100% PURE has not been a follower, we’re a pacesetter. Because the pioneers of bringing clear magnificence to the market over 25 years in the past, we’re elevating the requirements to be higher than clear. This not solely means an unparalleled dedication to the best pure elements, but in addition an unwavering dedication to scientifically backed skincare.
The place does science meet skin-ovation at 100% PURE? Though we’re a magnificence model, we perform as a technology-driven innovation lab.
That’s proper! Lead Chemist, Dr. Cody Chalker, Ph.D, leads analysis and improvement (R&D), and nanotechnology and drug supply strategies at 100% PURE (extra on these pores and skin developments under). We decide to the crème de la crème of pure elements and clear actives, and formulate cutting-edge, efficacious formulation by means of superior scientific strategies. And by ‘superior’, we’re speaking avant-garde!
At 100% PURE, we take a singular strategy of utilizing drug-delivery strategies for deeper penetration of ‘actives’ in magnificence formulations with out dangerous chemical compounds, Fast backstory: what are actives? A pores and skin energetic is the aim of the product. It’s the motion within the product that addresses the priority that we’re trying to treatment.
For instance, any actively moisturizing elements in a lotion or face moisturizer can be the ‘pores and skin actives’. Our pores and skin being dry can be the skincare concern. On this case, the energetic ingredient as a hydrating element could be vitamin E or hyaluronic acid. By this description, pores and skin actives sound nice. So, what’s the catch?
Sadly, with many standard pores and skin actives, the energetic ingredient will be dangerous and mimic vital bodily capabilities and even disrupt the physique. As an alternative, we incorporate loads of drug-delivery strategies for deeper penetration, and with out utilizing artificial petroleum-based polymers that declare to be ‘hydrating’ or ‘moisturizing’.
We make the most of naturally derived compounds, like hydrating hyaluronic acid from candy potatoes and potent hydrator polyglutamic acid from natto beans, and moisturizing Irish moss from seaweed to microencapsulate energetic elements, making certain stability to make sure the shelf lifetime of formulation and deep penetration (patents pending).
And, that’s not all from this beauty-beyond-benefits model! As an alternative of present extraction strategies through Co2, steam distillation, and different processes, 100% PURE has additionally been making its personal extracts with higher and modern extraction strategies which might be able to extracting much more of the lipids, antioxidants, nutritional vitamins, and different helpful compounds with out utilizing chemical extractors, like acetone, hexene, and extra.
Crafting Superior Formulation: The Magnificence Bakery
Sugary sweets is probably not good for the pores and skin, but when it’s coming from our Magnificence Bakery, eat your coronary heart out! There aren’t any ‘samples’ to find out whether or not something is efficient and engaging due to the extreme scrutiny to sweeten the deal from the beginning.
We’re speaking in regards to the meticulous course of behind creating our merchandise, the place conventional and modern extraction strategies are mixed to protect the integrity and efficiency of pure compounds.
As pioneers within the pure magnificence trade, we wish to be extra clear than glass and super-clear with our clients about how we take a look at our elements. Within the realm of pure magnificence, even when they’re pure elements, there’s a chance they may nonetheless react to one another in irritating or dangerous methods. However not on our watch!
Let’s sweeten the sweetness pot with the model’s 9-Step Testing Course of that we use to verify we’re creating the most secure, and only merchandise for you, your well being, and the surroundings.
Step #1: Purity
Every ingredient is individually examined making certain nothing was used on the uncooked ingredient. Which means NO synthetics, chemical pesticides, herbicides, and fertilizers.
Step #2: Ingredient Synergy
A cohesiveness take a look at confirms the soundness of mixed elements. This avoids a destructive chemical response.
Step #3. Efficiency
Exams the system’s effectiveness.
Step #4. Sensitivity Half 1
Our Product Improvement staff exams for irritability on the pores and skin.
Step #5. Sensitivity Half 2
The system is examined to see if it clogs pores.
Step #6. Synergy Half 1
The packaging is examined to make sure no toxins (BPA or phthalates) are current.
Step #7. Synergy Half 2
Extra exams to verify system won’t degrade the packaging.
Step #8. Stability Half 1
Formulation are examined from 4 weeks to 1 12 months to verify stability.
Step #9. Stability Half 2
Lively elements are examined from 4 weeks to 1 12 months to verify stability.
To recap, we begin by ensuring that the elements we use are freed from synthetics, chemical pesticides, herbicides, and fertilizers. After combining elements, we take a look at for the elements’ stability to keep away from destructive chemical reactions. As soon as we’ve made certain the elements safely mix, we take a look at its efficacy to see whether or not its product accomplishes what it says it can do and whether or not the suitable share of energetic elements are performing as they’re alleged to. Along with our ingredient testing, our packaging can also be examined for contaminants equivalent to phthalates, and BPA, that are two major chemical compounds utilized in plastic packaging that may pose well being dangers, in addition to flame retardants. We’ll quickly begin testing packaging for fluorinated compounds (PFA’s). One other element of our testing course of contains making certain that our formulation are secure and that the packaging doesn’t corrode or leak into the formulation.
As you may in all probability inform, intense scrutiny goes into ingredient analysis, improvement, and testing for the best formulation. Experience in pure elements apart, our dedication to security and effectiveness by means of rigorous testing is of utmost significance to our ethos. And it’s not nearly having experience in pure elements and the way we pair properly with others. It’s about additionally understanding chemical buildings.
Bear in mind scientifically backed skincare? At 100% PURE, the importance of understanding chemical buildings in formulating synergistic blends amplifies the advantages of a magnificence system and it avoids potential hurt. This implies formulating is just not so simple as mixing a gaggle of elements such as you may get away with in chemistry class. Mastering chemical buildings in formulation at 100% PURE is a skin-nessity for the best merchandise!
Take pure elements: we’ve chemical buildings that both are synergistic, impartial, and even dangerous when mixed. For instance, there’s a standard mistake within the skincare realm of blending potassium sorbate (preservative) with vitamin C (an acid), and that causes benzene, which mutates pores and skin cells and causes DNA damaging exercise.
One other novice mistake is a more moderen model advertising vitamin C as a daytime serum. That’s a skin-tastrophe. Topical utility of vitamin C causes photodamage when uncovered to the solar and shouldn’t be a product used through the day. These are simply a few examples of why our 22 years of experience make a distinction, and why the model’s rigorous testing practices are a dedication to effectiveness and our clients’ security and satisfaction.
Featured Improvements from Our Lab
A technology-driven innovation lab, the best-sourced pure elements, intense product testing protocols, efficacious formulation by means of superior scientific strategies, sustainable and environmentally sound packaging and ethics, balancing chemical buildings, and an ethos of surpassing clear magnificence requirements… oh, my!
It ought to make sense that we’ve a number of 5 standout merchandise that embody the technological developments and clear formulations that we’ve championed.
Mushroom Peptide Serum
Key Substances: 11 Medicinal Mushrooms together with Lion’s Mane, Meshima, Chaga, and Shiitake & Quinoa peptides
Distinctive Advantages: Mushrooms profit the pores and skin in a myriad of the way; for starters, they’ve confirmed to work as light, but efficient elements in skincare. Mushrooms are additionally an ideal ingredient for these with dehydrated pores and skin, because of their water-retaining properties.
What’s extra: mushrooms are wealthy in omega-3 fatty acids, which may enhance the pores and skin barrier by sealing in water and preserving pathogens out. Omega-3 fatty acids also can assist soothe and moisturize the pores and skin, which could possibly be particularly useful to these with eczema and psoriasis.
Mushrooms also can assist help the manufacturing of collagen. Collagen is a protein within the pores and skin, and it performs a key position in preserving it elastic and agency. Due to the antioxidant properties mushrooms in skincare possess, we will neutralize free radicals and defend in opposition to oxidative stress.
What makes 100% PURE Mushroom Peptide Serum particular? The model’s medicinal mushrooms system delivers a number of pores and skin advantages, together with unlocking firmer-looking pores and skin with eleven totally different skin-beneficial medicinal mushrooms plus quinoa peptides that make pores and skin extra resilient, and vibrant and improve firmness and elasticity.
Q+A with Dr. Cody Chalker about Mushroom Peptide Serum:
What are the advantages of utilizing mushrooms on the pores and skin?
Dr. Cody:
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Pores and skin Plumping:
Mushrooms are wealthy in polysaccharides equivalent to chitin, mannans, xylans, beta-glucans, and trehalose that are hydrating, skin-plumping molecules that re-hydrates to extend plumpness. -
Antioxidants
Mushrooms comprise numerous antioxidants, together with ergothioneine, Vitamin C, Selenium, and Polyphenols to guard pores and skin cells from injury. -
Prevents Darkish Spots
Mushrooms comprise Kojic Acid which suppresses melanin to forestall darkish solar and age spots.
What are the advantages of utilizing peptides on the pores and skin?
Dr. Cody: We use plant peptides from Quinoa for two principal capabilities. Peptides are quick chains of amino acids that stimulate our pores and skin to react to:
- Produce collagen and elastin to extend elasticity and cut back the looks of tremendous strains and wrinkles.
- Enhance pores and skin texture by selling cell turnover.
Espresso Bean Caffeine Eye Cream
Key Substances: Inexperienced Espresso / GreenTtea / Nutritional vitamins E, Okay & C / Aloe Vera
The proof is within the numbers–not to say the medical research! The cult-like following and 5-star critiques of our caffeinated eye cream could have you batting a watch. As our #1 bestseller, this eye-dilic cream options luxe elements like moisturizing rosehip oil, stimulating caffeine from espresso and inexperienced tea, and firming vitamin C to maintain that perks up drained eyes very quickly!
Distinctive Advantages:
- Reduces Puffiness & Beneath-eye Darkness: Constricts under-eye blood vessels, eliminating puffiness and darkness
- Soothes Eyes: Reduces irritation, serving to to calm and soothe eye redness and irritation
- Brightens Eyes: Stimulates circulation, serving to to brighten the pores and skin and enhance its general texture
- Hydrates the Pores and skin: Nourishes and hydrates dehydrated pores and skin
- Protects Eyes: Free-radical-fighting talents assist restore UV injury
Q+A with Dr. Cody Chalker about Espresso Bean Caffeine Eye Cream:
How is Espresso helpful to the attention space?
Dr. Cody: There are numerous skin-beneficial vitamins of Espresso however the two principal chemical constituents that assist the attention space are 1) caffeine and a pair of) chlorogenic acid. Caffeine is a stimulant that will increase blood circulation which brightens darkish circles since darkish circles are sometimes from sluggish blood circulation. Caffeine can also be a diuretic which reduces puffiness. Chlorogenic acid is a strong antioxidant and anti inflammatory that protects from free radical injury and additional helps with de-puffing.
Multi-Vitamin + Antioxidants PM Eye Remedy
Key Substances: Nutritional vitamins C, D3 & E, Coenzyme Q10, and Retinol
Distinctive Advantages:
This isn’t like your common eye cream: this gem is formulated with skin-beneficial oils and one of the best nutritional vitamins for the pores and skin. This revolutionary oil-based system is filled with one of the best nutritional vitamins for the pores and skin and attracts upon nutrient-dense oils from jojoba, avocado, rosehip, and inexperienced tea to reinforce plump suppleness within the pores and skin.
Extremely-concentrated with a number of nutritional vitamins and antioxidants, this extremely moisturizing eye therapy is designed to drastically reduce the looks of tremendous strains and wrinkles. The oil-rich, high-potency system has all one of the best nutritional vitamins for the pores and skin rolled into one little bundle: nutritional vitamins A, C, D3, and E.
Vitamin A (Retinol) is helpful for lessening the looks of solar injury and tremendous strains whereas selling youthful firmness within the pores and skin. Vitamin C promotes each collagen and elastin synthesis for extra plump, elastic pores and skin across the eye space. Vitamin D3 helps to stimulate mobile restore and regeneration, whereas vitamin E works to fade scarring and indicators of environmental injury.
Q+A with Dr. Cody Chalker about Multi-Vitamin + Antioxidant PM Eye Remedy:
Are you able to clarify the scientific course of behind how the precise nutritional vitamins and different elements within the Multi-Vitamin PM Eye Remedy work collectively to handle widespread skincare issues across the eyes, equivalent to darkish circles and tremendous strains?
Dr. Cody: Concerning the elements, Tetrahexyldecyl Ascorbate is a secure, oil-soluble type of Vitamin C. It’s meant to be an antioxidant in addition to gives a skin-brightening impact and in addition helps to spice up collagen. Vitamin E, additionally known as Tocopherol and Ubiquinone- Coenzyme Q10 each act as antioxidants that assist to guard the system. Tocopherol has additionally been proven to be able to having photoprotective properties. Retinol is the workhorse and helps cut back the tremendous strains and wrinkles across the eye. It has been formulated in order to not have an effect on people who find themselves extra delicate to retinol, however nonetheless be efficacious.
Nopal Cactus Cleanser
Key Substances: Rose water, Aloe leaf juice, and Rooibos Extract
The trifecta of purifying, anti-aging, and anti inflammatory properties on this cleanser could have you saying hiya to a softer, extra hydrated complexion with each wash.
Excessive ranges of nutritional vitamins E, C, and B plus important fatty acids don’t simply hold cacti hydrated – they’ve the identical impact in your pores and skin. As with all plant that grows in excessive situations, cacti are filled with antioxidants; which implies they’re helpful for canceling free radicals and pores and skin irritation.
The addition of aloe soothes dry pores and skin and restores a splash of much-needed hydration. Bergapten-free bergamot oil fights acne-causing micro organism to cut back your threat of recent blemishes, whereas brightening outdated pimples scars and your general complexion.
Q+A with Dr. Cody Chalker about Nopal Cactus Cleanser:
What are these skin-beneficial vitamins in Nopal Cactus?
Dr. Cody:
Minerals: Nopal cactus comprises minerals equivalent to calcium, magnesium, and potassium, that are important for sustaining pores and skin well being. These minerals assist regulate hydration, help pores and skin barrier perform, and contribute to general pores and skin vitality.
Amino Acids: Amino acids play a vital position in sustaining pores and skin construction and elasticity. Nopal cactus gives numerous amino acids that help pores and skin well being and restore.
Betalains: Potent anti-inflammatory properties. Betalains cut back pores and skin irritation and redness, making them helpful for people with delicate or irritated pores and skin.
Flavonoids: Flavonoids are plant compounds which have antioxidant and anti inflammatory properties. we defend the pores and skin from environmental injury and soothe inflammatory pores and skin situations.
Polyphenols: Polyphenols are antioxidants that assist fight oxidative stress, which is a significant contributor to pores and skin getting older. Load up on polyphenols for a younger and radiant complexion.
Fatty Acids: Nopal cactus comprises fatty acids, equivalent to linoleic acid, which nourish and moisturize the pores and skin. Linoleic acid is an omega-6 fatty acid that helps pores and skin barrier perform and helps forestall moisture loss.
18.3% Lively Substances Vitamin C Glow Max Vivid Masks
Key Substances: Nutritional vitamins E & C, Rosehip Seed & Sunflower Seed oils
This can be a stronger, concentrated vitamin C therapy that goals to carry drastic enhancements from the primary utility. It targets a number of areas: brightness, collagen manufacturing, elasticity, and even moisturization. The masks contains quite a lot of highly effective elements like age-correcting Bakuchiol, CoQ10, and Vitamin E.
Q+A with Dr. Cody Chalker about 18% Lively Substances Vitamin C Glow Max Vivid Masks:
How does the 18.3% Lively Substances Vitamin C Glow Max Vivid Masks work?
Dr. Cody: The important thing ingredient is Vitamin C. Vitamin C is a strong antioxidant that helps to guard the pores and skin from environmental stressors equivalent to UV rays and air pollution. It additionally performs a key position in collagen synthesis, which is crucial for sustaining pores and skin elasticity and firmness. Moreover, Vitamin C brightens the pores and skin, reduces the looks of darkish spots and hyperpigmentation, and improves general pores and skin texture and tone.
We hope that you just acknowledge the trouble we make to create a greater planet for us and the animals that dwell on it, all of the whereas making merchandise that hold you wanting implausible. So, proceed to be diligent within the merchandise you select, and keep in mind that 100% PURE won’t ever declare one thing that isn’t true as a result of the humane selection all the time comes naturally to us. 100% PURE has all the time been and can all the time be 100% cruelty-free.
