Ryan Gosling could also be “simply Ken,” however the Oscars are by no means “simply” an award present. The grand finale to the highest-grossing 12 months in movie because the pandemic is upon us—and it comes with a hefty price ticket.
Sunday’s Academy Awards ceremony carries a complete price of $56.9 million, in keeping with a latest report from private finance firm WalletHub based mostly by itself projections, information stories, and information from the Academy.
Whereas the awards themselves are usually a guessing sport, the extravagant price of the ceremony is a given. From expensive goodie luggage for Cillian Murphy and Lily Gladstone to a (comparatively) small payday for host Jimmy Kimmel, right here’s a value breakdown of the largest night time in movie.
A-list costs
The estimated whole price of an A-list actress’ Oscars outfit is $10 million, in keeping with WalletHub, however plenty of stars have outdone that determine. Woman Gaga wore a Tiffany & Co. necklace value greater than $30 million to the 2019 Oscars, Harper’s Bazaar reported.
A number of years earlier, in 2014, Cate Blanchett wore a $100,000 Armani robe and $18 million value of Chopard jewels, whereas Charlize Theron adorned her $90,000 Dior gown with $15.8 million value of Harry Winston jewellery. The price of an Oscars outfit is a extra humble $1.5 million for the typical attendee and $266,000 for a first-timer, WalletHub estimates.
Not solely are the celebrities’ ensembles costly—so is the very floor they stroll on. The 50,000-square-foot purple carpet beneath their toes prices $24,700, in keeping with WalletHub. And that doesn’t even embrace wages for the crew of 18 employees required to put in the carpet over the course of two days.
No money prize—however a wealth of goodies
There’s no money prize for profitable an Oscar—and the Pure gold-plated statuette that winners take house is barely valued at about $400, in keeping with WalletHub. However the fortunate winners of the Greatest Actor or Greatest Actress awards can command a 20% pay bump on their subsequent mission.
Some Oscar “losers” nonetheless get a comfort prize within the type of the infamous goodie bag. The 25 nominees within the performing and directing classes, plus host Jimmy Kimmel, will take house an “All people Wins” present bag value over $180,000, CNBC reported. Notably, the baggage are usually not affiliated with the Academy—as a substitute, they are going to be distributed by Los Angeles-based advertising firm Distinctive Belongings for the twenty second 12 months in a row.
Probably the most lavish present on this 12 months’s present bag is a $50,000, three-night keep at Chalet Zermatt Peak, a ski resort within the Swiss Alps. Nominees can invite as much as 9 visitors for personal use of the chalet. Different expensive experiences included within the bag are a seven-night keep on the California spa Golden Door, value $24,000, a $25,000 stay present from mentalist Carl Christman, and a $10,000 microneedling therapy from Cynosure.
The items on the (comparatively) decrease finish of the worth spectrum embrace a $1,350 moveable Schwank Grill, a skincare set from Miage valued at $515, a $139 red-light sleep remedy system from Helight, and eventually, a $15 retro-themed Rubik’s Dice.
It ain’t a lot, but it surely’s trustworthy work
In 2022, Kimmel revealed on his late-night present that he was paid $15,000 the primary time he hosted the Oscars in 2017. It “seems like rather a lot for one night time, but it surely’s months of labor main as much as it,” Kimmel added.
That’s lower than “scale”—or the minimal that SAG-AFTRA union members receives a commission—Kimmel stated. However 2024 will mark the fourth time Kimmel hosts the Oscars, and if the Academy components in inflation as nicely, he may very nicely command a increase.
Alec Baldwin, who hosted the Oscars in 2010, equally lamented the “thankless job.” “The Oscars pay you want rooster feed,” he instructed The Hollywood Reporter in 2013. “It’s all concerning the honor of serving to to extol movie achievement.” In the meantime, the telecast’s producers acquired paid an “honorarium” of not less than $100,000 in 2013, in accordance to THR.
Oscarnomics
The Oscars break the bank to host—however they create in much more. Advertisers shell out $1.85 million for a 30-second advert in the course of the award present. That’s a lot lower than the $7 million CBS charged for the Tremendous Bowl this 12 months, however the Oscars herald a decent $120 million in advert income for ABC on Oscar Sunday.
And there’s an opportunity advertisers get the bang for his or her buck. In the course of the 2022 telecast, the Oscars viewers elevated by 555,000 after Will Smith slapped Chris Rock, in keeping with Nielsen information launched by NBC, serving to it draw 16.6 million whole viewers that 12 months.
WalletHub estimates that the annual ceremony boosts Los Angeles’ economic system by an estimated $170 million, whereas movies that win the Greatest Image award get a $7.8 million common enhance in home gross sales. The monetary affect of the Oscars might not be on par with the billions-dollar enhance of Taylor Swift or the Tremendous Bowl—however the present is simply as popcorn-worthy.
