Social media was an integral a part of the Egyptian Revolution, mobilizing residents for political change.
Many individuals in our analysis in Cairo described Fb as the true cause behind the Revolution. Fb is well-known by each Egyptian women and men, with many accessing the positioning by means of their cell phones. Whereas most ladies shouldn’t have their very own Fb accounts or the e-mail addresses wanted to affix, they’re able to entry Fb by means of a male family member’s account, normally a husband or son. Generally, women and men are utilizing the web for communication and leisure functions. They don’t seem to be utilizing these applied sciences to entry details about monetary companies and few Egyptian monetary establishments are utilizing social media to achieve purchasers regardless of its potential as a novel and low-cost advertising software.
“The concept to ship textual content messages for promoting is the bomb!”
Past social media, cell phones are one other method for monetary establishments to achieve girls. Girls personal and management their telephones and plenty of had been receptive to being reached by SMS textual content message. Cell phone penetration in Egypt is excessive. The Worldwide Finance Company locations cell phone penetration at 73%, with 100% penetration amongst customers over the age of 15. Whereas many companies skilled lowered gross sales in the course of the Revolution, a cell store proprietor interviewed as a part of our analysis, acknowledged that folks continued to purchase telephones and credit score regardless of the poor financial circumstances. Each women and men are serious about receiving motivational messages and data on new merchandise from monetary service suppliers by way of SMS textual content messages. Certainly one of our analysis individuals enthusiastically acknowledged that “The concept to ship textual content messages for promoting is the bomb!”
The usage of know-how can play a job in overcoming the boundaries to monetary exclusion by permitting monetary establishments to achieve girls with out putting additional constraints on their restricted time and mobility.
