Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) came upon that Beautycounter shall be closed/not-operational for fairly a while – till fall of 2024 in any case. This was devastating information for me, and I do know a lot of you who use and love these merchandise really feel very dissatisfied as properly. I really feel like a rug was pulled out from underneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. In reality the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e-mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency referred to as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a wholly new entity underneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however relatively overspending / poor selections on the administration facet. For instance, delivery and customer support at Beautycounter was once prime notch. Over time new delivery suppliers and completely different customer support groups led to a less-than-ideal scenario. I can’t say for positive, however I wager these selections had been made to place revenue forward of individuals. And other people observed! My buddy Teri shares a bit of bit extra in regards to the enterprise facet of issues in her weblog submit right here.
Is Beautycounter coming again?
We’ve got been informed straight from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that may permit Beautycounter to return with the identical formulations, packaging, and firm identify. Initially they had been going to proceed operations as regular and re-launch in Might, however Gregg made the arduous determination (which she shared tearfully with us) that it might be smarter of them to pause operations and comb by each course of than proceed to run as Carlyle had (suppose delivery distributors that had been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been informed it is going to be pushed by mission identical to it at all times has been, and that’s reassuring. Initially we had been informed all the things was paused because it was, however now it feels like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has mentioned she hopes to carry again the advisor group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and she or he is making an attempt to rebuild within the smartest means!
Whereas I don’t have a crystal ball, so I can’t say for sure what the longer term holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so a lot of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy in regards to the new perfumes that JUST launched. I heard from so a lot of you that you just had been going to purchase a full dimension as quickly as the positioning reopened, and now you’ll be able to’t 🙁 I’m making an attempt to ration the three bottles I purchased in order that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has turn into an enormous a part of my id and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence trade at massive. I used to be pleased with the massive steps Beautycounter took to enhance laws within the extremely unregulated magnificence trade. Financially this may harm, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may finally run out. I actually hope Gregg can carry them again to life.
I’m a loyal Beautycounter consumer, what can I do now?
If you have to buy some Beautycounter merchandise: you would possibly be capable of discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
In case you are on the lookout for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I shall be on the lookout for options. I’m doing a little homework on my finish and searching into various skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e-mail checklist, you’ll be able to add your e-mail right here for extra detailed information.
I’ve at all times cherished that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten a number of questions on the “subsequent greatest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and cherished within the final yr. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a strive quickly. The protection requirements usually are not fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that all the things Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that a lot of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The substances are clear and it’s touted to have unimaginable outcomes. I’m ordering a few of the greatest sellers!
Issues Advisable To Me
Perks embrace free delivery on $50, 365 day returns, and a free product if you happen to take their skincare quiz!
I’m engaged on an extended submit about some swaps to make if you happen to’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise together with your purchases and your loyalty.
