Will we ever not be eternally fascinated by the ‘what’s in my bag’ trope? This SS24 – shock! – capacious luggage are trending, and never solely are they large, they’re stuffed to the brim. Aligning with the outpouring of Jane Birkin love (and sizzling takes on her bulging Birkin), Miu Miu’s SS24 present was lauded for its chaotic bag vitality – every exit confirmed a mannequin toting a traditional bowling bag, high deal with or tote overflowing with spare footwear, keys and garments. As you do.
On TikTok, #whatsinmybag content material has over 3 billion views, a results of our present preoccupation with self-branding and a collective want to precise our uniqueness by way of what we eat, in accordance with Nylon. Nonetheless, What’s in My Bag content material is nothing new. Again in 2000, Kate Spade printed an enjoyably voyeuristic espresso desk e-book detailing the purse contents of quite a few high-flying girls.
Appropriately named ‘Contents’ (under), Filofaxes, Nokias, greenback payments and different now-quaint belongings have been upended on desks and carpets, then photographed scene-of-the-crime type by Dan Bibbs. Color me obsessed! (FYI: you possibly can nonetheless decide up the odd used copy.) (Additionally, I by no means realised earlier than that the gray felt slip case additionally doubles as a – Kate Spade – bag lol.)
Going again additional, these types of insider reveals originated within the pages of Nineties Elle (under), Attract and U.S. Vogue. A peek right into a supermodel’s LV Speedy for instance would unleash a eager for one thing as innocuous as Maybelline Nice Lash mascara or a Henri Bendel make-up pochette just because pre-Web, you Couldn’t Get It Right here. Fashions, make-up artists and stylists have been arguably the influencers of their time, sharing their product must-haves and obscure procuring locations whereas we devoured them within the hope of absorbing a few of their frequent flyer élan.
Except for Nylon’s idea that you’re what you eat, the contents of your bag additionally function a portal into your inside life – your insecurities, your hopes, your ambitions, your moods. Are you the neurotic lady along with her emergency-ready umbrella, dental floss and three sorts of lip balm (hello!)? The workaholic along with her laptop computer, pocket book, and lots of pens always (additionally hello!)? Or the laidback hedonist with a teeny crossbody for only a cellphone and a lipstick, up for the journey of no matter life would possibly throw at her?
Within the case of the Miu Miu-esque overflow, why the necessity for such an OTT show? Is it a non-verbal SOS sign that our psyches are uncontrolled? Or merely a performative flex that we’re such multitasking facet hustlers we should tote our complete lives simply in case? That in fact is the million greenback existential query.
Based on Air Mail, busy-itis has turn out to be a significant standing image in America and thus fairly the epidemic. However major character syndrome additionally has loads to reply for. The look-at-me optics recommend a necessity for visibility, a quest to be Seen. Take a look at my large, fats, advanced life, dammit! To that finish, a brand new purse most likely isn’t actually the reply. However hey, you’ll look the biz whilst you attempt to suss it out.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Miu Miu x 3; Kate Spade Contents x 3; Elle UK
NOTE: Most pictures are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here
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