Cosmoprof North America expanded to Miami, FL this yr with a three-day present, held Jan. 23 – 25, 2024.
The main B2B magnificence tradeshow serves as the perfect vacation spot for manufacturers searching for to maximise their enterprise potential in North, South and Central America, together with the Caribbean Islands and the East Coast of the USA.
Over 700 exhibiting magnificence manufacturers, with greater than half being first-time exhibitors at Cosmoprof North America, introduced their newest choices throughout numerous magnificence classes. These included hair care, skincare, perfume, make-up, and nails, along with Cosmopack, devoted to all the magnificence provide chain, of which the equipment sector was a serious spotlight. The present highlighted exhibitors by means of curated areas such because the Nation Pavilions, introducing rising world magnificence manufacturers to the US market, and Uncover Magnificence.
Manufacturers like Sutra Magnificence, Platinum Seamless, Solano, Nicky Clarke, Ella + Mila, Aprés Nail, Paris Lash Academy and extra had cubicles on the present flooring to showcase their upcoming and fan-favorite merchandise.
Training additionally remained a key focus, with attendees benefiting from insightful seminars and panels at CosmoTalks and Cosmopack Training, masking subjects like “Unpacking Latin American Magnificence Markets” and “E2E Built-in Innovation.” The Retail Safari, an innovation-only tour performed in partnership with WSL Strategic Retail, explored retailers shaping the way forward for magnificence within the America.
The enjoyable did not finish when the present flooring closed for the day. On Tues, Jan. 23, Cosmoprof held its official North America Miami Launch Social gathering on the Sundown Vista Ballroom on the conference middle with enjoyable, drinks and networking alternatives with trade leaders, influencers and professionals from world wide.
The subsequent evening, Wed. Jan, 24, the Magnificence Launchpad group attended two celebratory occasions with Sutra Magnificence and Scruples Hair, with Sutra celebrating its partnership with Gabriel Samra and Scruples celebrating the return of William Whatley as Inventive Training Director.
You may go to Magnificence Launchpad (@beautylaunchpad) and Nailpro (@nailpromagazine) on Instagram to see our protection of the present by visiting the Cosmoprof Miami spotlight on our profile.
